• Clifton, Brian. Advanced Web Metrics with Google Analytics. Indianapolis: Wiley Publishing, 2012

• Cutroni, Justin. Google Analytics. O'Reilly Media, 2014

• Davenport, Thomas H.; Harris, Jeanne G. Competing on Analytics: The New Science of Winning. Boston (Mas): Harward Business School Publishing, 2007

• Lovett, John. Social Media Metrics Secrets.  Indianapolis: Wiley Publishing, 2011

• Ledford, Jerri L.; Tyler, Mary E. Google Analytics 2.0. Indianapolis: Wiley Publishing, 2007

• Siegel, Eric. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Wiley, 2013

• Kaushik, Avinash. Web Analytics: An Hour a Day. Indianapolis: Wiley Publishing, 2007

• Kaushik, Avinash. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity.  Indianapolis: Wiley Publishing, 2009

Sedes web

• The Official Google Analytics Blog

https://analytics.blogspot.com/

• Centro de asistencia de Google Analytics

https://www.google.com/support/googleanalytics/?hl=es_ES

• Claire Broadley. How to Unlock Your ‘Not Provided’ Keywords in Google Analytics

https://blog.kissmetrics.com/unlock-keyword-not-provided/

• Avinash Kaushik. Search: Not Provided: What Remains, Keyword Data Options, the Future

https://www.kaushik.net/avinash/secure-search-not-provided-keyword-analysis-data-sources/